We are a small handicrafts manufacturing company and we primarily sell online. A good part of our sales come through our own website - www.kraftinn.com but we soon realised that as a brand, looking at your website alone is sometime not the best strategy. This is basically because of the following :
1) Costs : Setting up an online store is not very difficult nowadays. However getting good traffic is indeed a continuous and difficult task. This is where marketing comes in and whichever channel you choose be it Google ads or Facebook, cost of marketing is significant. Apart from that there are other transaction costs like Payment Gateway costs that are significantly high at small scale.
2) Brand : Each brand is unique and people connect to it in different ways and even though customers may love your brand, many are more accustomed to online purchases through the very large established online players like Amazon - this is due to a lot of different reasons from trust to customer service to purchase guarantees to robust feedback mechanisms.
Because of the above, we made a conscious decision to make our products available in well known marketplaces like Amazon.in and Ebay.in.
Some of the great advantages of the market place model are :
- If you got a great product, you just need to list it. There is no additional expenditure for marketing and commissions are paid only when a product is sold. This frees up marketing expenses that can be put back in the business for expansion.
- Good marketplaces reward you for good performance. This means if you ship on time and customers are happy with the product, you get good reviews, your products get better rank and this converts into better sales.
- Marketplaces have great followup mechanisms and analytics tools that can give you excellent insight into what your customers are looking for.
- The commissions that are charged are usually in line with the industry one operates in.
The only model that works for us in the marketplace model right now are ones that just connect the buyer with us for a reasonable commission - the ones that take care of the logistics or ask us to ship to them or ask for very high commissions don't work because the Indian Ecommerce market is a value market - where the customer has to be happy, the vendors have to be sustainable and inefficiencies have to be minimised. Thats all for today. Thanks for reading.
1) Costs : Setting up an online store is not very difficult nowadays. However getting good traffic is indeed a continuous and difficult task. This is where marketing comes in and whichever channel you choose be it Google ads or Facebook, cost of marketing is significant. Apart from that there are other transaction costs like Payment Gateway costs that are significantly high at small scale.
2) Brand : Each brand is unique and people connect to it in different ways and even though customers may love your brand, many are more accustomed to online purchases through the very large established online players like Amazon - this is due to a lot of different reasons from trust to customer service to purchase guarantees to robust feedback mechanisms.
Because of the above, we made a conscious decision to make our products available in well known marketplaces like Amazon.in and Ebay.in.
Some of the great advantages of the market place model are :
- If you got a great product, you just need to list it. There is no additional expenditure for marketing and commissions are paid only when a product is sold. This frees up marketing expenses that can be put back in the business for expansion.
- Good marketplaces reward you for good performance. This means if you ship on time and customers are happy with the product, you get good reviews, your products get better rank and this converts into better sales.
- Marketplaces have great followup mechanisms and analytics tools that can give you excellent insight into what your customers are looking for.
- The commissions that are charged are usually in line with the industry one operates in.
The only model that works for us in the marketplace model right now are ones that just connect the buyer with us for a reasonable commission - the ones that take care of the logistics or ask us to ship to them or ask for very high commissions don't work because the Indian Ecommerce market is a value market - where the customer has to be happy, the vendors have to be sustainable and inefficiencies have to be minimised. Thats all for today. Thanks for reading.
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ReplyDeleteAt the heart of PPP's appeal is its product line, which includes plush, embroidered hoodies, matching sweatpants, and recently introduced short pajamas. The hoodies, priced at $89, feature beachy scenes and inspirational phrases, embodying a "preppy" style that's more coastal and colorful than traditional interpretations. This modern take on preppy fashion aligns with Gen Z's preference for casual, yet stylish, attire
ReplyDeleteThe Grey Essentials Hoodie is a versatile piece of casual wear that has become a staple in many wardrobes. Known for its minimalist design and high-quality construction, it seamlessly combines comfort with style. Its neutral grey color makes it easy to pair with almost any outfit, whether you're dressing up with jeans and sneakers or layering under a jacket for a more polished look.
ReplyDeleteThe Denim Tears Black Hoodie is a standout piece in contemporary streetwear, merging cultural significance with high-end fashion. Designed by Tremaine Emory, the brand's founder and former Supreme creative director, Denim Tears uses fashion as a medium to explore and communicate the history and struggles of the African diaspora. The black hoodie, featuring the signature "Cotton Wreath" motif, serves as both a fashion statement and a poignant commentary on the legacy of cotton in American history.
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ReplyDeletePrice is another important factor when discussing Chrome Hearts hoodies. They typically retail for several hundred to over a thousand dollars, far above the average streetwear hoodie. Some limited-edition or collaboration pieces even fetch thousands in the resale market. While this might seem excessive for a hoodie, fans argue that the craftsmanship, scarcity, and brand identity justify the cost. For many, purchasing one is an investment in both quality and cultural capital.
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ReplyDeleteThe Sp5der hoodie is a standout piece in contemporary streetwear, rooted in a brand that fuses music, fashion, and identity. Sp5der is an American streetwear label that was founded in 2019, associated strongly with Atlanta and with ties to rapper Young Thug.
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ReplyDeleteThe fit of the Essentials hoodie is another defining characteristic. It is intentionally oversized, with dropped shoulders and a boxy cut that aligns with the current streetwear trend of relaxed silhouettes. This design choice not only enhances comfort but also makes the hoodie versatile enough to layer over other pieces, whether it’s a simple t-shirt or a longline shirt. Its roomy fit has become a signature look that differentiates it from standard hoodies on the market.
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ReplyDeleteMarka Lattafa zdobyła w ostatnich latach silną pozycję w świecie perfumerii, zwłaszcza wśród osób, które cenią sobie orientalną nutę, trwałość oraz dobrze złożone zapachy w przystępnej cenie. Wersje damskie perfum Lattafa („perfumy damskie”) wyróżniają się tym, że łączą klasyczne elementy tradycyjnej perfumerii arabskiej ze współczesną interpretacją:
ReplyDeleteIn a world flooded with mass-produced fashion and empty branding, few clothing items hold as much meaning to fans as a G59 shirt. Designed by and for the followers of G*59 Records—the underground hip-hop label founded by $uicideboy$—these shirts have become more than just merch. They're a bold declaration of identity, attitude, and affiliation with a culture that lives in the shadows of mainstream music and fashion.
ReplyDeleteFake Gods had been online and in pop-ups, a significant milestone arrived when the brand opened its first physical store in Madrid. The location: Calle Fuencarral, one of the busiest arteries for youth culture, fashion, streetwear, and counterculture in the city.
ReplyDeleteIn the rapidly evolving world of streetwear, few brands have captured the attention of Gen Z and millennial fashion lovers quite like Carsicko. Known for its bold designs, underground aesthetic, and cult-like following, Carsicko has emerged as a formidable force in the streetwear scene. But what exactly is Carsicko
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ReplyDeleteThe Vrunk Store is a virtual shopping platform accessed through VR headsets, AR glasses, mobile devices, or desktops. But unlike traditional e-commerce platforms, Vrunk doesn’t just display product listings.
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ReplyDeletePink Sp5der. Backed by hip-hop icon Young Thug, this brand has become a vibrant symbol of rebellion, creativity, and fearless self-expression.
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ReplyDeleteA key part of EME Studios’ identity is the attention to material and sustainability. They often use natural fabrics like 100% cotton and aim for quality over quantity in their manufacturing processes.
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ReplyDeleteSp5der is a fashion brand launched by Young Thug, an influential figure in modern hip-hop. Known for pushing boundaries with both his music and personal style, Young Thug created Sp5der to reflect his bold, unconventional fashion choices
ReplyDelete"Been seeing Corteiz hoodies all over my feed lately, especially the ones with the bold graphics on the back. I haven’t bought one yet—just wondering from people who own it: how’s the sizing? And is it more for style or actual warmth? Debating whether to cop on the next drop."
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ReplyDeleteCorteiz quickly became known for its unconventional business model. Unlike most streetwear labels that aim for hype through celebrity endorsements and big retailers, Corteiz adopted a “members only” approach. At first, access to the website was limited by a password, which was only revealed on Instagram stories or through cryptic clues.
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ReplyDeleteAn essential hoodie is one that combines comfort, durability, and style without compromising on any of these elements. It’s typically designed with minimal branding, neutral or versatile colors, and a clean silhouette that works well across various settings.
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