Monday, December 23, 2013

The Perfect Ecommerce Customer


We are a very customer oriented company and try to provide the absolute best service possible. Companies that have ECommerce as their primary channel cannot afford not to give their customers the very best service. It is well accepted that Ecommerce can bring great benefits to customers be it discounted or competitive prices, convenience of shopping from home, options like returns and refunds which are usually unavailable in traditional retail or commerce. As a small company with sustainability dependent on timely cash flows, we also have a perfect customer in our mind.

The perfect customer for us exhibits the two traits below :

1)  Responsible : As Customers, many a times after we buy, we tend to think about a few questions after we buy it - do we really need it ? Will it fit my sense of style etc. Since Ecommerce is not touch and feel as traditional retail, it is important to look at product details, the size, shape etc and how it fits ones needs. This can minimize any chance of returns. A return is not a happy outcome for both the customer and the retailer, especially for the retailer, because there are multiple costs related to a product - marketing cost, operational costs, logistic cost, cost of capital etc. An ecommerce transaction is based on mutual trust and shared responsibility between a customer and the retailer. Here's where a responsible customer helps the whole ecosystem to be cost efficient and provide benefits both the customer and retailer.

2) Reasonable : There are multiple parts in processing an order e.g Payment, packaging, labeling, delivery, receipt etc. Though some of the bigger Ecommerce companies can sometimes provide all of this in a single day in some cities, most deliveries require a lead time between 2-5 days. The perfect customer understands this and provides the right information (e.g availability for receipt of goods to Courier person) to facilitate this. She also understands that everyone in every industry be the manufacturing industry or the logistic industry have holidays (e.g Sunday) and is respectful that business is conducted on business days. As a owner of a business that employs bottom of the pyramid artisans and painters, I consider it extremely important that my employees have reasonable work timings and work days.

As a company, we focus immensely on not just finding customers for our products but also the perfect customers. Thats why we have had great customers, some of whom have become great friends as well. We get to hear a lot from them, especially via Ebay and Mouthshut.

Ebay
http://feedback.ebay.in/ws/eBayISAPI.dll?ViewFeedback2&userid=kraftinn&ftab=AllFeedback&myworld=true

Mouthshut
http://www.mouthshut.com/product-reviews/Kraftinn-com-reviews-925660773

I know it is kind of difficult and maybe controversial to be picky about your customers but I need to make sure that we run a sustainable business so that I can pay my employees on time and that's the only way. Thank you to all KraftInn customers. You have been perfect. 

9 comments:

  1. Sweet blog! Great post, I’ll stop by again.

    thanks for sharing your thoughts, I haven’t think of this before, keep posting mate!
    windsor escorts

    ReplyDelete
  2. Thank you for sharing with us, I conceive this website genuinely stands out : D. new york web designs

    ReplyDelete
  3. Really it is very useful post and that i choose to read these techniques and in addition I will be having a go and many thanks sharing such kind of techniques please ensure that it stays sharing. web design new york

    ReplyDelete
  4. I like the helpful info you provide in your articles. I will bookmark your blog and check again here regularly. I am quite sure I will learn plenty of new stuff right here! Good luck for the next! branding sf

    ReplyDelete
  5. I visited a lot of website but I believe this one contains something extra in it in it san francisco design agency

    ReplyDelete
  6. eCommerce Website Designers who are 100% Australian developers from Website Development Australia. We build high performing eCommerce websites. ecommerce

    ReplyDelete
  7. Download All Movie Subtitles Here for Hollywood, Bollywood and all kinds of movies. Download English SRT Subtitles Here subtitleplanet.com

    ReplyDelete
  8. I learn some new stuff from it too, thanks for sharing your information. Hot Desking

    ReplyDelete
  9. Nice post, impressive. It’s quite different from other posts. we provide fake credit card at affordable prices. for more info visit our website.

    ReplyDelete

Welcome to our blog. Do take out your precious time to visit https://www.kraftinn.com/